Owner, Cut Specialist

Kelly Macedo

Since my early days in school, I was always drawn to cutting and formed a strong passion for it, lending me to specialize. I believe in honing in on one strong point of focus to perfect. I’m always learning and always changing in order to challenge myself and my ideas on how to cut hair. More often than not, haircutting is more of an intuitive feeling than the rules I’ve been taught.

My areas of expertise are bangs, face framing, bobs, pixie cuts and seamless, lived-in layers; with an emphasis on enhancing your natural texture. I believe that if you have a great haircut, you don’t need to compensate with over-styling and using products. I love teaching clients at-home techniques to style their hair without having to spend ages on it.

I take inspiration from women across the decades. From Anita Ekberg, Iman, Anna Karina, Goldie Hawn and Monica Belluci to a girl I pass on the street. I’m constantly inspired by women who exude effortless confidence.

I began my 14 years of experience studying at Paul Mitchell in San Diego. And then went on to apprentice at Jet Rhys, Jonathan Salon and Warren Tricomi.

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Service Menu

  • A haircut for brand new clients, as well as clients who have not been in since before January 2022. For any length below the ear.

    $200

    1h 30min

  • A haircut for clients who began seeing me before January 2022. For any length below the ear.

    $175

    1h 15m

  • A short haircut for brand new clients, as well as clients who have not been in since before January 2022. For any length from the ear and above. Pixie length and classic men's cuts.

    $145

    1h 15m

  • A haircut for clients who began seeing me before January 2022. For any length below the ear.any length from the ear and above, including pixie length and men's cuts.

    $145

    1 hour

  • Existing bangs only. If you currently do not have bangs, please schedule a full haircut.

    Cutting and shaping fringe area for maintenance in between haircuts. Or neck and hairline cleanup for short hair in between haircuts.

    $45

    15 minutes

  • Shampoo & classic blowout with use of hot tools if necessary to finish.

    $80+

    45 minutes

  • Treat your summer soaked strands and experience RŌZ’s new deeply hydrating and reparative, silicone-free Foundation Mask.

    $45


  • Formaldehyde-free keratin smoothing treatment. The answer to frizzy, unruly texture.

    Please schedule a consultation prior to booking this service.

    $400

    3h

  • Formaldehyde-free keratin smoothing treatment. The answer to frizzy, unruly texture.

    Please schedule a consultation prior to booking this service.

    $525

    4h

Cancellation & No-Show Policy

Any cancellations or reschedules made within 24 hours of your appointment time will result in a charge of 100% of the price of your scheduled service.

Any no-shows will be charged 100% of the price of your scheduled service. Please note if you are 15 minutes late for your appointment, that is considered a No-Show.

Thank you for rescheduling with proper notice to accommodate another service being booked.